Journal of Place Management and Development | Volume 4 issue 1 – Special Issue

Published: March 2011
Special Issue: Selected Papers from the 2nd Place Branding Conference Bogota, Colombia, January 2011
Guest editors: Ares Kalandides and Mihalis Kavaratzis

Two years ago, in 2009, we dedicated a special issue of the Journal of Place Management and Development (Vol. 2 No. 1) to the re-evaluation of the discussion on city marketing and place branding. We reviewed and collected a number of papers that, we believed, contributed to a better understanding of the terms, but also identified several open questions for further research: how do we conceptualise place branding/marketing and what is this thing so easily labelled place identity? How are these linked to place management and development or, in a different context, how are they related to product marketing, promotion and branding? The seven articles included in this special issue, dedicated to the 2nd International Place Branding Conference in Bogota, Colombia, 20-22 January 2011, take one step further towards clarifying the above… (From the Guest Editorial by Ares Kalandides and Mihalis Kavaratzis)

Table of Contents (by clicking on the title you can read the abstracts)

City branding: a state-of-the-art review of the research domain
Andrea Lucarelli, Per Olof Berg (pp. 9 – 27)

The problem with spatial identity: revisiting the “sense of place”
Ares Kalandides (pp. 28 – 39)

How to catch a city? The concept and measurement of place brands
Sebastian Zenker (pp. 40 – 52)

Producing and consuming the painter Raphael’s birthplace
Massimo Giovanardi (pp. 53 – 66)

Place identity beyond province and metropolis: Paths and perspectives in Germany’s “capital region” Berlin-Brandenburg
Gerhard Mahnken (pp. 67 – 79)

Turkayfe.org: share your Türksperience
Efe Sevin, Gizem Salcigil White (pp. 80 – 92)

Is there a role for informal settlements in branding cities?
Jaime Hernandez, Celia Lopez (pp. 93 – 109)

To read the full articles you will need to subscribe to the journal: Emerald | Journal of Place Management and Development | Table of contents | Volume 4 issue 1 – Latest Issue.