by Ares Kalandides
Inside consultures is the communication agency behind this spot for the candidature of the city of Tarragona for the XVIII Mediterranean Olympic Games in 2017.
The video itself is not bad at all. I just wonder, can anybody tell what city this is? Couldn’t it be practically almost any city in the Mediterranean if they had not named it? Why do communication experts make places all look the same? Why do places become more and more similar while looking for distinctiveness?